Visa, a proud sponsor of the Olympic Games for 25 years, announced that it will sponsor U.S. Olympic hopeful Alicia Sacramone on her journey to the London 2012 Olympic Games.
"I’m thrilled to help Visa tell its Olympic story and join so many other world-class athletes who have benefited from Visa’s support," said Olympic Silver Medalist Alicia Sacramone. "It takes tremendous commitment and sacrifice to become an Olympic athlete, but with Visa in my corner, I know I’m one step closer to achieving my dreams and succeeding on and off the field of competition."
Sacramone joins an elite group of longtime Visa-sponsored U.S. athletes that include Olympic champions such as Michael Phelps (swimming), Allyson Felix (athletics), Kerri Walsh (beach volleyball), Nastia Liukin (gymnastics), Katie Hoff (swimming) and Bryan Clay (athletics/decathlon). Visa is sponsoring a total of 10 U.S. Olympic and Paralympic hopefuls.
Visa-sponsored athletes and their inspiring stories will be featured prominently throughout Visa’s Olympic-themed marketing campaign – Go World – to connect with cardholders and help drive preference for and usage of Visa products worldwide.
For 25 years, Visa has sponsored the Olympic Games and provides valuable marketing exposure and financial support to Olympic and Paralympic athletes as they pursue their dreams of competing at the Olympic and Paralympic Games.
Leading up to the London 2012 Olympic and Paralympic Games, Visa will support more than 50 individual athletes including Olympic gold medalists Yelena Isinbaeva (Russia), Emanuel Rego (Brazil) and Valerie Adams (New Zealand) along with national teams from more than 20 countries, including the United States, Canada, Brazil, China, United Kingdom, South Africa and Russia.