INDIANAPOLIS (Sept. 22, 2021) – Jill Geer, a nearly 20-year veteran of the Olympic movement, has been named chief communications and marketing officer of USA Gymnastics.
Geer began her work with USA Gymnastics this week and will lead the team driving internal and external communications, social media, branding, marketing, digital strategy, content development and media relations.
"We are excited to have Jill on our team during a pivotal time for our sport," USAG President and CEO Li Li Leung said. "Her longstanding commitment to helping athletes tell their stories, existing relationships with the press, and deep understanding of national governing bodies bring an additional dimension to our team."
Geer served in a variety of executive roles for USA Track & Field from 2000-2018, primarily as chief communications and marketing officer. At USATF, she led communications and marketing strategy and execution in addition to playing a key role within the executive team and serving as organizational spokesperson. A former award-winning sports writer and a production assistant for NBC at the 1996 Atlanta Olympics, she most recently was chief marketing officer at American College of Education, where she led digital and paid media strategy.
"I was drawn to USA Gymnastics by the opportunity to make a positive impact on an incredible sport with the best athletes in the world, from youth through elite," Geer said. "Communicating authentically and effectively with all of the audiences we serve, on all of our channels, will shape our efforts as we continually evolve."
A native of Wisconsin, Geer was a student-athlete at the University of Arkansas, where she earned undergraduate and master’s degrees in U.S. history. A current resident of Indianapolis, she has volunteered as a youth coach, school board member, and in 2019 served as co-chair of the inaugural ResearcHERS campaign for the American Cancer Society in Indianapolis.