INDIANAPOLIS Ind. (April 25, 2023) – USA Gymnastics on Tuesday went live with phase one of a new website, redesigned with a focus on visual appeal, ease of navigation and mobile accessibility.
The refresh of usagym.org is the most recent chapter of the organization’s visual rebranding, which began last August with a new logo and aesthetic that reflects USAG’s ongoing cultural transformation. The new website further reinforces the athlete-centered approach of USA Gymnastics by emphasizing athlete photos, videos and content that is relevant to general fans as well as the gymnastics community.
“We are so pleased to share the fresh new look and feel of our website,” USA Gymnastics President and CEO Li Li Leung said. “As the gateway to the sport for so many people, our website should celebrate athletes and convey the fun and excitement of the entire gymnastics community. We look forward to making the website even more interactive in the months ahead.”
Notable functional improvements to the site include mobile optimization, an embedded search function and simplified navigation. Aesthetic changes include a complete overhaul of the look of the site to reflect USA Gymnastics’ brand personality through colors, imagery and fonts. With the project designed and developed internally, further build-out of the site will continue throughout the year. Phase two will include ongoing functional fixes, additional branding and creative elements, and honing of search algorithms.
The redesign began roll-out on Tuesday; it will go live dependent upon the user’s DNS server and should be complete within 48 hours of launch.
The new website is the most recent digital media enhancement USA Gymnastics has made to better serve the USA Gymnastics community and fans. In February, USAG announced that all 2023 Premiere events will be streamed free on YouTube; earlier this month, USAG’s social media coverage was recognized by the Shorty Awards, being named a finalist for live event coverage of the 2022 World Artistic Gymnastics Championships.
Safety & Response
In conjunction with the website redesign, USA Gymnastics has changed the name of its department focused on athlete safety to USA Gymnastics Safety & Response. Formerly called USA Gymnastics Safe Sport, the new name provides clarity between the differing functions of USA Gymnastics and the U.S. Center for SafeSport and does not impact the functions, processes or requirements involved in safety-related matters.
USA Gymnastics Safety & Response will continue its work to educate USAG membership about athlete safety best practices, handling most reports regarding physical and emotional abuse. The U.S. Center for SafeSport oversees national SafeSport training and has exclusive jurisdiction over all sexual abuse reports in Olympic sport, as well as other reports it elects to adjudicate.