Procter & Gamble Announces Sponsorship of 28 U.S. Olympic and Paralympic Athletes and Hopefuls for London 2012 Olympic and Paralympic Games; Launches P&G | Team USA Youth Sports Fund
posted on 04/04/2012

© P&G

CINCINNATI, April 4, 2012 – Shawn Johnson, Alicia Sacramone and Jordyn Wieber are among the list of Procter & Gamble Olympic hopefuls for London 2012 Olympic Games.

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced its sponsorship of 28 U.S. Olympic and Paralympic hopefuls for the London 2012 Olympic and Paralympic Games. These athletes will represent 13 iconic P&G brands, including Tide®, Crest®, Duracell®, Gillette®, Pampers® and others at the London 2012 Games. These world class athletes are part of the company's global campaign that includes sponsorship of more than 150 athletes around the world.

P&G also announced the launch of the P&G|Team USA Youth Sports Fund, with a goal of raising $500,000 through the London 2012 Games. The fund will help moms raise happy, healthy kids by providing broader access to youth sports as part of P&G's 'Thank you, Mom' campaign. This is part of the company's global effort to raise more than $5 million for youth sports.

The 28 U.S. Olympic and Paralympic athletes and hopefuls sponsored by P&G and its brands are among the best in their sports. Collectively, the group has won more than 375 international medals, including more than 60 Olympic and Paralympic medals. Among the athletes are 12 Olympic and Paralympic gold medalists, numerous world champions, and top-ranked men and women in 11 sports.

Olympians and Olympic hopefuls:

Henry Cejudo

Wrestling (Freestyle)

Tide, P&G

Natalie Coughlin

Swimming

Pantene

Ashton Eaton

Athletics

P&G

Marlen Esparza

Boxing

COVERGIRL

Janet Evans

Swimming

Metamucil

Allyson Felix

Athletics

Oral Care

Tyson Gay

Athletics

Gillette

Sarah Hammer

Cycling (Track)

Tide

Dwight Howard

Basketball

Duracell

Shawn Johnson

Gymnastics (Artistic)

Bounty, P&G

Lolo Jones

Athletics

P&G

Hunter Kemper

Triathlon

Duracell

Jennifer Kessy

Beach Volleyball

COVERGIRL

Ryan Lochte

Swimming

Gillette, P&G

Lopez Lomong

Athletics

Tide, P&G

Diana Lopez

Taekwondo

Duracell, P&G

Mark Lopez

Taekwondo

Duracell

Steven Lopez

Taekwondo

Oral Care

Michael Phelps

Swimming

Head & Shoulders

Alicia Sacramone

Gymnastics (Artistic)

Beauty Scale, Secret, P&G

Summer Sanders (ret.)

Swimming

Duracell

Brenda Villa

Water Polo

P&G

Kerri Walsh

Beach Volleyball

Pampers, P&G

Jordyn Wieber

Gymnastics (Artistic)

P&G

Paralympians and Paralympic hopefuls:

Kortney Clemons

Athletics

P&G

Marlon Shirley

Athletics

P&G

Jerome Singleton

Athletics

Gillette

Mallory Weggemann

Swimming

P&G

"On behalf of the United States Olympic Committee, I'd like to thank P&G for supporting and promoting the incredible athletes of the U.S. Olympic and Paralympic Team," said USOC CEO Scott Blackmun. "We are also grateful for P&G's commitment to youth sports through the P&G|Team USA Youth Sports Fund. Providing young people greater access to sports will help develop the next generation of athletes and spread the Olympic Values of excellence, friendship and respect."

The P&G|Team USA Youth Sports Fund will benefit USOC youth sport organizations across the country and donations will be executed through the National Governing Bodies (NGBs) to support their programs.

As part of the $500,000 goal, funds will come from consumer engagement, donations and brand programs from the company's leadership brands, including Pampers®, Tide®, Gillette® and Pantene®, among others. Additional support will be derived from corporate marketing programs. The fund will be supported through integration across marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail.


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