LAUSANNE, Switzerland, June 7, 2011 – The International Olympic Committee today awarded NBCUniversal the broadcast rights in the United States for the 2014 (Sochi, Russia), 2016 (Rio De Janeiro, Brazil), 2018 and 2020 Olympic Games. NBCUniversal acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The total agreement is valued at $4.38 billion.
"NBC has been an incredible partner for the Olympic movement and USA Gymnastics," said Steve Penny, president of USA Gymnastics. "We are thrilled that they have made such a commitment to do so in the future, and look forward to our continued success together."
The IOC based its decision on a long-term broadcast strategy aimed at ensuring broadcast of the Olympic Games of the highest quality, maximizing exposure across all available media platforms, and securing the financial future of the Olympic Games and the Olympic Movement. The IOC has enjoyed a long partnership with NBC, and this agreement will mean that by 2020, NBC will have covered a total of 17 editions of the Games, with the first in 1964.
"We are delighted to have reached an agreement with our longstanding partner NBCUniversal," said IOC President Jacques Rogge. "We received three excellent bids and would like to thank each broadcaster for their presentations. In the end we were most impressed with NBC, which not only has a track record for broadcasting the Games that speaks for itself, but also has a clear and innovative vision of where it wants to take the broadcast of the Games between now and 2020. We look forward to continuing to build on our already strong relationship beginning in London next year."
"We are honored to continue as the U.S. Olympic broadcaster for the remainder of this decade," said Brian Roberts, CEO and Chairman, Comcast, parent company of NBCUniversal. "The vision for our new Comcast-NBCUniversal was to create new platforms and technologies to distribute the very best content. Every two years the Olympic Games provide iconic content for us to deliver on all platforms. We are proud to continue the rich heritage and long association that NBC has had with the IOC and I personally want to thank President Rogge and Richard Carrión for their long-term trust."
The decision came after two days of meetings held at the IOC headquarters in Lausanne, Switzerland, during which ESPN, Fox and NBCU each gave a presentation and submitted their proposals to the IOC. The negotiation process started earlier this year with preliminary discussions conducted with all interested parties. Each proposal was discussed by an IOC delegation chaired by President Rogge.
U.S. Olympic Committee Chairman Larry Probst said, "I'd like to thank all three networks for the incredible effort that went into their presentations. Each was compelling and would no doubt successfully communicate the importance and excitement of the Olympic Games. However, the combination of NBCUniversal's vision for presenting the Games and their significant commitment of resources to the Olympic Movement made them the winner. I'd like to congratulate the entire team at NBCUniversal for their winning bid and thank them for their continued support and partnership. We look forward to working closely with NBCUniversal and Comcast in the years to come."
Scott Blackmun, CEO of the USOC, said, "Telling the stories of the Olympic Games is a great honor, but it's also a huge responsibility. Showcasing the world's greatest athletes on sport's biggest stage, and reinforcing the universal Olympic values of respect, friendship and excellence, requires large measures of both resources and skills. Anyone who's seen NBCUniversal's Olympic programming knows they have the skills, and today they've renewed their commitment."