INDIANAPOLIS, March 6, 2015 – USA Gymnastics and Kellogg Company are again joining forces through 2016. The two companies first partnered in 2011, and the relationship yielded one of the most successful post-Olympic gymnastics tours. The renewed partnership includes Kellogg’s® returning as title sponsor of the Kellogg’s Tour of Gymnastics Champions, the national tour featuring the USA’s top gymnasts following the 2016 Olympic Games, as well as the Kellogg’s Fitness and Nutrition Zone and other initiatives at USA Gymnastics’ premier events in 2016 and every Tour stop.
“Kellogg’s is the perfect partner for USA Gymnastics and our post-Olympic tour,” said Steve Penny, president of USA Gymnastics. “Our audience matches up with theirs in every way, and together we are able to deliver a rewarding message and fun experiences to our fans and customers.”
The 2016 Kellogg’s Tour of Gymnastics Champions sponsorship includes national media rights; in-market media and promotion; in-arena signage; tickets and hospitality; digital and traditional media initiatives; local market activation; and sampling. The post-Olympic tour will feature many of the country’s top gymnasts, Olympic medalists and former champions, including those from the 2016 Olympic Games.
At each premier event, kids will have fun and gain knowledge about the importance of fitness and nutrition through the interactive Kellogg’s Fitness and Nutrition Zone, which features activities in building strength, flexibility and cardiovascular exercise. Participants also receive helpful nutritional information about the importance of starting each day right.
Kellogg’s sponsorship also includes signage, broadcast inventory, hospitality and onsite activation at USA Gymnastics’ premier events on Universal Sports, NBCSN and/or NBC Sports, including the AT&T American Cup, Pacific Rim Gymnastics Championships, P&G Gymnastics Championships and U.S. Olympic Trials. Kellogg’s is also providing product support at the USA Gymnastics National Team Training Center at the Karolyi Ranch, an official U.S. Olympic Training Site, in Huntsville, Texas. In addition, the two companies will partner on local grassroots initiatives, including sweepstakes, promotions and programs.
About Kellogg’s
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Daysâ„¢ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.