LOS ANGELES, CALIF. (Monday, November 19, 2012) – The 40-city Kellogg’s Tour of Gymnastics Champions concluded its 10-week national tour yesterday at Brooklyn’s new Barclays Center before a capacity crowd. The Kellogg’s Tour, co-promoted by AEG Facilities and USA Gymnastics, earned the highest paid gross sales of any post-Olympic gymnastics tour since 1996.
The Kellogg’s Tour featured the Fierce FiveSM – the women’s 2012 Olympic team gold-medalists Gabrielle Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber – entertained hundreds of thousands of fans at the live events, and millions of others followed across social media platforms.
"We are so proud to have provided this wonderful showcase for USA Gymnastics and all of our members, clubs, and fans around the country," said Steve Penny, president of USA Gymnastics. "2012 has been an incredible year, and the Kellogg’s Tour was the ultimate celebration of our sport. We are grateful to all of our partners and the athletes who have joined us in this journey, and we particularly want to thank AEG and Kellogg’s for their fundamental support of the Tour."
Covering 15,000 miles, the Kellogg’s Tour started on Sept. 8 and stopped at 40 of the nation’s preeminent venues – 19 of which are owned and/or operated by AEG Facilities.
"We are thrilled with the performance of the Kellogg’s Tour of Gymnastics Champions, and are grateful for our tour partnership with USA Gymnastics for producing and co-partnering on this world-class product," said AEG Facilities President Bob Newman. "The entire AEG Facilities family would like to thank the fans and sponsors across the U.S. for their enthusiasm and support for the Kellogg’s Tour. We look forward to building on this tremendous success for many years to come, and look forward to an even more successful tour following the 2016 Olympics in Rio de Janeiro."
A collaborative effort, USA Gymnastics and AEG Facilities partnered to create and execute the marketing campaign, club and group sales initiatives and ticketing operations, working closely with an experienced team of venue marketers from across the country.
Kellogg’s Tour planning started in August 2011 and, in the last several months, staged hundreds of gymnastics-themed publicity events, including charity torch runs, social media contests, and radio and TV ticket giveaways. Television appearances from various cast members included the MTV Video Music Awards, "Ellen," "Today," "Live with Kelly and Michael," "The David Letterman Show," "The Colbert Report," and "Big Brother," plus news interviews with Access Hollywood, NBC, The CW and numerous regional and national print publications.
The tour was supported by sponsors, including title sponsor Kellogg’s, as well as official supporting partners Hilton HHonors, AT&T and Procter & Gamble.
About AEG Facilities
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with more than 100 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including live event producer, AEG Live, AEG Global Partnerships, AEG Development, AEG 1Earth, AEG Encore and AEG Creative to support the success of AEG venues across the globe. The Los Angeles-based organization owns, operates or provides services to the world’s most elite venues, including STAPLES Center (Los Angeles, Calif.), The Home Depot Center (Carson, Calif.), Nokia Theatre L.A. LIVE (Los Angeles, Calif.), Sprint Center (Kansas City, Mo.), XL Center (Hartford, Conn.), KFC YUM! Center (Louisville, Ky.), AmericanAirlines Arena (Miami, Fla.), Prudential Center (Newark, N.J.), Target Center (Minneapolis, Minn.), BBVA Compass Stadium (Houston, Texas), O.co Coliseum and Oracle Arena (Oakland, Calif.), CONSOL Energy Center (Pittsburgh, Penn.), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), The O2 Arena (London, England), O2 World (Berlin, Germany), O2 World Hamburg (Hamburg, Germany), Ahoy Arena (Rotterdam, Netherlands), Pernambuco Stadium (Recife, Brazil), Allphones Arena (Sydney, Australia), ULKER Sports Arena (Istanbul, Turkey), Ericsson Globe Arena (Stockholm, Sweden) and the Qatar National Convention Centre (Doha, Qatar). For more information, please visit www.aegworldwide.com.