INDIANAPOLIS, Ind., February 12, 2008 – Two of Procter & Gamble’s (NYSE: PG) most prestigious beauty brands that embrace inner and outer beauty and confidence, Cover Girl® and Venus®, today announced a multi-year partnership with USA Gymnastics.
The sponsorship includes exclusivity for the personal care and beauty care categories; the presenting sponsorship of the Pacific Rim Championships; television advertising for USA Gymnastics events, print and online programs; and promotional and hospitality opportunities.
“We are thrilled to have these two incredible women’s brands as part of our sponsor family,” said Steve Penny, president of USA Gymnastics. “Venus has been affiliated with our premier event telecasts in the past, and this continues our longstanding relationship.”
“The USA Gymnastics partnership is a good example of P&G leveraging Gillette’s sports marketing heritage for use with other brands in the P&G portfolio,” said Jason Dial, Director, Global Sports Marketing, Procter & Gamble.
“CoverGirl is a brand that embraces both inner and outer beauty and has long been associated with dynamic, talented female role models such as Queen Latifah, Drew Barrymore and Rihanna. We are thrilled to continue that tradition by supporting the USA Gymnastics athletes who represent those ideals,” said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics.
“Venus products help women feel more confident, feminine and beautiful,” said Kara Buckley, External Relations, Venus. “The USA Gymnastics team embodies the very same qualities, so this partnership is a natural fit to us.”
Today, Venus is one of the most successful female shaving brands in history with over 40 million users worldwide. Venus Embrace, the most recent addition to the Venus portfolio, is the most advanced female shaving system ever with five blades surrounded by a Protective Ribbon of Moisture™ that provides a smoother, more comfortable shave getting virtually every hair for dramatically smooth skin.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Gillette(R), Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.