London 2012 today unveiled the Olympic pictograms – icons representing each sport and discipline of the Olympic Games.
The 38 Olympic pictograms will be used on signage, tickets and at venues, helping spectators find their way around at Games-time.
The designs are vibrant and accurate depictions of each sporting discipline, developed in consultation with each International Sporting Federation.
They come in two different formats: a silhouette version and a ‘dynamic’ version inspired by the London Underground map, which will be used on merchandise, posters and signposts.
Seb Coe, London 2012 Chair, said: ‘The pictograms will be a vital wayfinder for spectators at Games-time and will become recognisable come 2012, but by unveiling them now we have a fantastic opportunity to use them as a tool for people to find out more about the Olympic sports.
“Over the next three years, each sport has a golden opportunity to tell its story and educate the British public about what is on offer at London 2012.
“I hope the pictograms will be the gateway to achieve this and we will work with all of the governing bodies to ensure that knowledge of all the Olympic sports increases between now and 2012.”
Olympic Games pictograms were first used at the London 1948 Games and have become a regular feature since Tokyo 1964. A limited edition adidas t-shirt featuring all the London 2012 Olympic pictograms will go on sale from 24 October to mark ‘1,000 days to go’ to the Olympic Games.
A full set of Paralympic pictograms will be launched later this year.