Technique Magazine

USA GYMNASTICS Message

The dawn of a new quadrennium has arrived. As the luster from Athens continues to shine on USA Gymnastics, we recall the stellar performances of our athletes at the 2004 Olympics. The team's success provided a bold signature on the progress USA Gymnastics has made over the past four years. The future is bright, hopeful, and exciting.

Our Olympic success is not solely a demonstration of talent at the elite level. It is an indication of the unwavering commitment and dedication of our athletes, coaches, professional members and volunteers. USA Gymnastics has developed and refined an incredible infrastructure of Junior Olympic events and athlete identification programs, creating valuable opportunities for our young gymnasts and funneling emerging talent to the elite level.

Within gymnastics, this successful system is as strong as any in the world. In fact, USA Gymnastics fields inquiries from other national governing bodies eager to learn more about our program and the development of our athletes. The tireless effort of everyone involved in our athlete development pipeline is being widely recognized.

Our progress is assisted by the strong support and commitment of some outstanding corporate sponsors. USA Gymnastics identifies corporate sponsors who share in our core values and who want to contribute to our growth and success. We work closely with these companies to help them create a positive association between USA Gymnastics and their brands.

I am happy to report that Visa, T.J. Maxx, GK/Elite Sportswear, AAI, and A-1 Awards are continuing their support through 2008. In addition, agreements with more companies are being negotiated. A priority with all of these partnerships is to closely align our joint marketing activities with the gymnastics community so that our members, event promoters, and clubs benefit from these relationships.

Our goal is to work with these sponsors to grow the sport while supporting USA Gymnastics programs. We are always open to fresh ideas on how to best integrate sponsors with opportunities. You are invited to forward me thoughts or suggestions at spenny@usa-gymnastics.org.

A team philosophy is essential in creating successful partnerships. Successful partnerships provide value to the sponsors and benefits back to the gymnastics community. Please patronize the companies that support USA Gymnastics and I encourage you to participate in the marketing activities that are made available through their involvement.

We all benefit from a strong foundation. For a national governing body, a healthy corporate base is one of the building blocks of a strong foundation. USA Gymnastics is fortunate that many of our building blocks are secure. We can look to a future filled with success, growth and shining moments, like those we shared in Athens.

Sincerly,

Steve Penny
Sr. Vice President



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